WHAT I OFFER
CONSULTING
Sales & Marketing Audits
Comprehensive audits of clients’ sales and marketing strategies, identifying areas for improvement and providing actionable recommendations.
Market Research
Market research is like taking a sneak peek into the minds of customers to understand what they want and need. It involves collecting information about consumers’ preferences, behaviors, and opinions regarding products or services. This info helps businesses make smart decisions like what products to sell, how much to charge, and where to advertise. Think of it as a detective work for businesses to solve the mystery of what customers really want.
Market Analysis
Market analysis is like putting together all the clues gathered from market research to figure out what they mean for a business. It involves examining things like competitor, trends, and customer data to understand the bigger picture of the market. This helps businesses make informed decisions about things like pricing, promotion, and product development. Essentially, it’s about using the information from market research to guide strategic planning and stay ahead of the game in the marketplace.
Competitor Analysis
Market analysis is like putting together all the clues gathered from market research to figure out what they mean for a business. It involves examining things like competitor, trends, and customer data to understand the bigger picture of the market. This helps businesses make informed decisions about things like pricing, promotion, and product development. Essentially, it’s about using the information from market research to guide strategic planning and stay ahead of the game in the marketplace.
Strategy Development
Your sales and marketing strategy is like a roadmap for how best to reach your customers and sell your products or services. It takes all the information gathered from market research and analysis and turns it into action. This strategy outlines how your business will attract customers, communicate with them, and convince them to buy what they’re offering. It includes things like deciding where to advertise, how to price products, and how to reach out to potential customers. Essentially, it’s about creating a plan to make sure the business gets noticed and sells successfully in the market.
Financial Planning & Funding Assistance
Guidance on financial planning, budgeting, fundraising, and investment strategies to help entrepreneurs and NPO’s manage their finances and grow their businesses sustainably.
OUTSOURCED SALES & MARKETING
Strategy Development
Your sales and marketing strategy is like a roadmap for how best to reach your customers and sell your products or services. It takes all the information gathered from market research and analysis and turns it into action. This strategy outlines how your business will attract customers, communicate with them, and convince them to buy what they’re offering. It includes things like deciding where to advertise, how to price products, and how to reach out to potential customers. Essentially, it’s about creating a plan to make sure the business gets noticed and sells successfully in the market.
Implementation
Implementing your sales and marketing strategy is basically putting the plan into action. It involves actually doing all the things outlined in the strategy to reach your customers and sell your products or services. This could mean running social media ads, attending events, reaching out to potential clients, or any other activities designed to attract customers and make sales. Essentially, it’s about turning the strategy into real-life tactics that help your business grow and succeed in the market.
Traditional Sales & Marketing
Market analysis is like putting together all the clues gathered from market research to figure out what they mean for a business. It involves examining things like competitor, trends, and customer data to understand the bigger picture of the market. This helps businesses make informed decisions about things like pricing, promotion, and product development. Essentially, it’s about using the information from market research to guide strategic planning and stay ahead of the game in the marketplace.
Tracking & Reporting
Tracking and reporting the results after implementing the sales and marketing strategy is a way of keeping score of how well the plan is working. It involves monitoring things like sales numbers, website traffic, social media engagement, and customer feedback. This information helps the us see what’s working and what’s not, so we can adjust the strategy accordingly. It’s like checking the scoreboard during a game to see if you’re winning or if you need to change your tactics to improve your chances of success.
Lead Generation
Assisting clients in generating qualified leads through database development, ideal client identification, cold calling and targeted marketing campaigns, lead nurturing strategies, and sales funnel optimization.
Digital Marketing
Online marketing including website and other online platforms. Content creation services including copywriting, graphic design, video production, and social media management.
Digital Product Developme
Helping clients develop and launch digital products such as e-books, online courses, software tools, or mobile apps to generate additional revenue streams for their businesses.
Sales Team Management
Specifically for SME’s: sales team coaching, training, management.
COACHING
Personal Development Coaching
Personal mindset coaching means that you have a supportive guide to help you identify and break free from negative thoughts and beliefs that hold you back. When we work together, I help you recognize and understand the patterns of thinking and self-sabotaging habits that are stopping you from reaching your goals. You become empowered to identify those self-sabotaging beliefs yourself and learn techniques to replace them with more positive and constructive ones, which ultimately becomes your success value system.
Leadership Coaching
Coaching for entrepreneurs ready to grow their business, hire employees and includes employee engagement coaching
Business Mentorship
Guidance and mentorship from start-up phase to recruitment.
EVENTS
Workshops
Networking events and workshops where entrepreneurs can learn from industry experts, share experiences, and connect with potential partners or clients
Seminars
Seminars where entrepreneurs can learn from industry experts, share experiences, and connect with potential partners or clients
Public Speaking
Book Louise for a public or key note speaking event talking about Entrepreneurship, Sales & Marketing and Mindset
ONLINE SERVICES
Online Courses
Sales & Marketing For Entrepreneurs
Start-Up Basics For Entrepreneurs
Webinars
Online webinars covering various topics. Sold individually or as part of a subscription package
Membership Program
Membership program where entrepreneurs and start-up founders can access exclusive resources, webinars, mastermind groups, and discounts on services